To amplify USA Network’s newest show, America’s Big Deal, a first-of-its-kind, live, and shoppable competition series from entrepreneur Joy Mangano, Tenure in partnership with Berlin Cameron, created a BIG moment for American small businesses. On the world's largest stage, Time Square we build The Small Business District.

Tenure’s inhouse team built The Small Business District (mini) brick by brick. The Main Street USA featured 23 storefronts, 2 parks and a outdoor parking lot. Illuminated mini street lights, mailboxes and newstands lined the Main Street. Inside the storefronts interior were furnishings and miniture products were merchandised.

QR codes were placed on the rooftops to allowed guests to not only learn more about the 8 featured contestant and thier product but also allow consumers to vote for the winner by shopping the products on site.