CLIENT: KOHL’S
PROJECT: JUNE PRESS EVENT
LOCATIONS: MANHATTAN, NY
AGENCY: TENURE
In preparation for the back-to-school season, Kohl’s showcased their latest and greatest products to invited press. Kohl's newly launched brands and products furthered the company’s desire to help customers shop for top trends and essentials, all at great value and for the whole family.
The event showcased the in-store brand launches of Babies R Us, Motherhood, Limited Too, Madden Girl, Aeropostale, and back-to-school essentials from Kohl’s proprietary brands.
Tenure supported Kohl’s from start to finish by designing the consumer flow and space plan of the New York showroom for this multi-brand launch moment. Tenure’s work included fabricating and installing props and staging elements to emphasize the new featured brands. The team additionally managed all graphics, custom floral arrangements, and event finish touches, including a light spread of food and beverages for guests.
