To celebrate the premiere of High Maintenance season 3, we teamed up with HBO to deliver CBD lattes, drip coffee, and cold brew to California beachgoers and NYC commuters. Located in the heart of Williamsburg, Brooklyn one Friday morning and the center of Venice Beach Boardwalk on Saturday, fans encountered brand ambassadors dressed up as “The Guy,” and were ushered to start their mornings on a high note with courtesy caffeinated cups out of our fully wrapped High Maintenance coffee truck. It was the perfect blend of partnership, with us brokering an activation-exclusive partnership between HBO and coffee shop JoeCoffeeLA. JoeCoffeeLA supplied their signature innocuous CBD powder-infused drip, cold brew, and espresso blends.

Thanks to branded cups, napkins, and hot sleeves, an estimated 12,000 person-to-person impressions were garnered over the two activation days. Excitement surrounding the truck was amplified with show dedicated social media accounts and #HMonHBO , which garnered another over 100k impressions and just under 10k engagements across Twitter & Instagram.