Pass the product. Just not with your hands.

The pandemic brought new challenges to everyone, especially clients who still had some thing to share. In the Summer of 2020, our friends at KIND launched a new product, KIND FROZEN.  To celebrate this new and delicious product, Tenure was tasked to come up with a strategically safe yet still creative way to share this sweet treat with consumers, without handing it to them.

The solution: Deliveries that don’t require face-to-face or hand-to-hand contact.

An online sweepstakes allowed people to submit a chance to win one of our unique deliveries.  Lucky winners across the country had their KIND FROZEN bars delivered in 3 exciting formats; drone, hot air balloon, or pied crow. Yes, we said CROW! Tenure was responsible not only for organizing the deliveries but capturing these special delivery moments.  

The result: a unique consumer launch in a socially distanced way that we’ll never forget.

KIND FROZEN Treat Bars

Located in the freezer aisle, KIND FROZEN™ Treat Bars are creamy, delicious, AND plant-based. You’ll be like “Woah!” They’re made from almond or peanut milk, layered with chocolate, nuts, and nut butter – which means the #1 ingredient is nuts.